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Peter Morville on why information architecture matters

Interview with Peter Morvile on IA. Here's a snippet in which he talks about IA and trust [via infodesign]:

"B.J. Fogg's Persuasive Technology Lab at Stanford University has led what I consider to be some of the most interesting research into Web design in the past five or six years. They look at which elements of Web design influence people to believe in, and trust, what they're seeing on the Web. In one of their early studies, they learned that users were placing look and feel—visual design—and information architecture very high among the factors that influenced whether they trusted a particular Web site."

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