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Personas: Empathetic Focus

Donald Normal believes that persona creation should be simple and easy to execute and should be aimed at helping design team communicate better. "So to me, the Persona is a tool for focus and an aid to communication, and for this purpose they only need to be realistic, not real, not necessarily even accurate (as long as they accurately characterize the user base). Although it is often fun to read the detailed descriptions of Personas and to pry into their private and social lives, I have never understood how these personal details actually aid in the design process itself. They seem completely superfluous."

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