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Personal pronouns: It’s okay to own your web copy

Wonderful post from Brain Traffic on using personal pronouns in your web copy. I do agree, at times, it can be difficult to sell this in some organisations, but I also agree, it may be just a matter of adopting or getting comfortable with a style.

Using personal pronouns may sound like a simple, common-sense web writing best practice. Speaking directly to users with the word “you” is something most companies get on board with easily enough. But those same clients often ask us to avoid self-referential pronouns like “we,” “our,” and “us” in their web copy.

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