PDMA: How “applied ethnography” can improve your NPD research process
PDMA: How "applied ethnography" can improve your NPD research process
"Applied ethnography is gaining widespread acceptance as a research technique. But many companies are still puzzled by it, or do not know how to use it effectively - especially in the new product development process. This article will explain the fundamentals of this technique, and give some examples of how it has been used effectively in the NPD [New Product Development] process by companies in recent years - and perhaps help you decide if applied ethnography is right for your latest project."
Permalink | Monday, February 23, 2004
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