Panadol 24 Pack: new instructions for consumers
Nice usability study governing information design on the Panadol label : "This case history demonstrates how information design research and practice can bring about useful social change on a large scale. It is a lightly edited version of a report prepared for GlaxoSmithKline (GSK) in August 2002 following our work on redeveloping the consumer instructions for Panadol, the most widely used paracetemol analgesic in Australia." Here's my take from this experiment: you need to test for maximum performance first, even if this means that you have to ignore regulations. "We did not, at this stage, ensure that the new instructions complied with the regulations. Rather, we developed the instructions with a view to maximising their performance, regardless of the regulatory requirements." [thanks e-literate]Permalink | Monday, October 11, 2004
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