Palm provides a case study in user experience strategy
Marek Pawlowski writes a good essay on how Palm is trying to reinvent itself with the newly announced Palm Pre and the WebOS platform. Key to Palm's success this time around are the same goals that brought it fame the first time around:
- Reduce complexity
- Keep users sync with their personal info
- Open doors to third party apps
- Enhance input experience
"What we have in the Pre and webOS is a case study example of a company asking itself what users want and giving staff a mandate to build products to meet that user experience requirement. Palm is placing its trust in customer-focused innovation to save the company. User friendly tweaks have been given higher priority than headline specifications, all in an attempt to provide users with a product which genuinely makes them happy. It is a courageous strategy and all user experience practitioners should be watching with interest to see whether it succeeds."
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