Paired Interview Technique
StepTwo Designs has a new briefing on the paired interview technique:
"A paired interview is a method of collecting information from several people at the same time who represent the target audience. The paired interview is not two interviews being conducted simultaneously. The emphasis of the paired interview is to create a dynamic in which the participants interact with each other. In so doing, they validate or clearly identify differences in working practices and terminology."
Permalink | Tuesday, April 05, 2005
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