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O’Reilly: What We’re Doing When We Blog

O'Reilly: What We're Doing When We Blog
If we look beneath the content of weblogs, we can observe the common ground all bloggers share -- the format. The weblog format provides a framework for our universal blog experiences, enabling the social interactions we associate with blogging. Without it, there is no differentiation between the myriad content produced for the Web.

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