Optimize: The Innovator’s SolutionOptimize: The Innovator's Solution
"The cycle of disruption starts when a company offers a new product that gains only limited acceptance. To understand what's wrong, the company gets good at listening to customers. It makes improvements and wins business, gradually penetrating ever larger and more profitable customer segments. Eventually, though, the improvements its up-market customers demand exceed what many customers want. These overserved down-market customers become an opportunity for new entrants, whose less costly products are still good enough."
Page 1 of 2 pages