Online Journalism Review: The Second
Online Journalism Review: The Second Coming of Personalized NewsIf, as some of us believe, the Web is not a one-to-many mass medium but a many-to-many medium for the masses, personalization will play a key role in forging this new bond between publisher and user. The nirvana of one-to-one communication and marketing has not yet arrived, but by recognizing the importance of serving hundreds of different readerships simultaneously, online publications are moving toward a higher order of individualized news. No longer can they afford to treat readers as undifferentiated, generalized, lumpen masses.
Permalink | Saturday, August 04, 2001
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