Online Community Report: Interview with Alexis Johnson, Epinions
Online Community Report: Interview with Alexis Johnson, Epinions"I think that our repuation system is crucial to the success of our community. Our reputation system is tied into what we call the Web of Trust... Over the last three years, members have built a reputation within the community through the quality of their reviews and their ratings. Members can add to another member's reputation by rating their reviews highly or adding the member to their personal trust list. The more highly trusted a member is the more their rating on a review counts towards the overall ranking. This ensures that the opinions of the most trusted members are more influential and the most helpful reviews are listed first for shoppers."
Permalink | Thursday, January 16, 2003
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