Online Community Report: Interview with
Online Community Report: Interview with Gail Ann Williams, Salon.com Furthermore, there is something so innately engaging about dialogue, especially when you know the participants and have any kind of stake in the outcome or information, that you are dealing with a serial medium, with the ads on the margins simply invisible. It's like having a discussion in your kitchen with the radio playing softly and your friends talking. Will people fall silent and shift their attention to the commercials when they come on? Almost never, no matter how hard-hitting, funny or celebrity-studded the commercials are. The conversation group is real, the radio ads are canned. And that is how a good online forum feels. Real people, freeze-dried ads.Permalink | Thursday, September 06, 2001
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