NY Times: Sony Again Turns to Design to Lift Electronics
NY Times: Sony Again Turns to Design to Lift ElectronicsFor years, the Sony Corporation has found a way to use design to keep its consumer electronics business, which accounts for 70 percent of its sales, robust and to hold its market share, even against cheaper rivals... But despite Sony's careful efforts to nurture and protect this advantage, its consumer electronics business is under attack... To meet those growing challenges to its hold on the high end of the electronics market, Sony is turning once again to its design center... To do that, Sony executives are convinced that the company must continue to emphasize styling.
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Permalink | Friday, February 07, 2003
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