Nico Macdonald: Design by or for the people?
Nico Macdonald: Design by or for the people?
"Too much user focus may be a barrier to innovation. Research with users is likely to tell us that they desire an improvement on something they already know and understand -- faster calculators rather than spreadsheets. Ask them if they would use a proposed innovation and they will say No -- and then adopt it when they have seen its utility demonstrated in the real world."
Permalink | Friday, February 13, 2004
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