News you can use
Gerry Mcgovern has some real good advise for the online newsroom:
"In an age of attention deficit and impatience, news created on organizational websites and intranets needs to be brutally action-oriented and to-the-point It needs to help people do things. It needs to be practical and real. And it needs to be newsworthy-not simply put up because it's Tuesday and we need to publish something."
I've added this to my post on Designing the Online Newsroom.
Permalink | Thursday, August 21, 2008
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