New Architect: Are You Cultured?
New Architect: Are You Cultured?When a company decides to globalize its site, the Web team often learns the taboo colors and appropriate dress codes of a given culture, translates the text, and launches. But cultural differences run deeper than visual appearance or language; they reflect strong values. Rarely do globalized sites incorporate the nuances of a culture's
- social hierarchy
- individualism
- gender roles
- time-orientation, or
- truth-seeking attributes.
Permalink | Friday, February 14, 2003
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