Need for evidence-based management
Jeffrey Pfeffer and Robert I. Sutton lash out at mindless imitation of management fads and thinking and call for a more mindful evaluation of contexts and situations based on hard evidence:
"Is the success you observe by the benchmarking target because of the practice you seek to emulate? Southwest Airlines is the most successful airline in the history of that industry. Herb Kelleher served as CEO during most of Southwest's history and remains the chairman to this day. Kelleher drinks a lot of Wild Turkey bourbon. So does that mean that if your CEO starts drinking as much Wild Turkey as Kelleher, your company will dominate its industry? Get the point?"
Permalink | Monday, April 03, 2006
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