MSNBC: Putting your social contacts to work
MSNBC: Putting your social contacts to work"Say you’re in sales at XYZ Corp., and you’d like to pitch XYZ’s latest money counter to Bill Gates. In seconds, the software can inform you that sadly, no one in the company knows the Microsoft chairman. But -- and here is the real power of this software -- let’s say XYZ’s law firm agreed to have its contacts linked with XYZ’s database. Suddenly, you might find that someone in XYZ’s advertising department is close with an XYZ lawyer who knows the Microsoft founder. You wouldn’t be given those people’s names. But the software would e-mail the ad guy, telling him you’re seeking an introduction to Gates."
Permalink | Tuesday, August 05, 2003
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