MIT Technology Review: Spy, Then
MIT Technology Review: Spy, Then Innovate“Innoveillance”—think of it as “next-generation” market research—isn’t merely a function of bandwidth. Vision here means deciding what kind of innovation behaviors should be observed. What customer behaviors matter? How can technology give innovators a window onto the adoption and adaptation of their offerings? In practically every realm of innovation, opportunities exist for clever ways of capturing customer behavior in the wild. We’ll talk about privacy later.
Permalink | Thursday, May 09, 2002
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