Mastery, Mystery, and Misery: The Ideologies of Web Design
Jakob Nielsen on the need for adopting a design ideology on the Web: "Behind a website's superficial appearance lies its fundamental understanding of user behavior in an interactive service. Choices such as whether the 'buy' button is red or orange or whether the navigation menu runs across the top or down the left side are much debated, but make at most a few percent difference in usability. In contrast, the design ideology can make or break a site."Permalink | Monday, August 30, 2004
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