MarketingProfs: Napsterize Your Knowledge: Give To Receive
MarketingProfs: Napsterize Your Knowledge: Give To Receive"Companies that share their intellectual property and business processes with customers and partners are more likely to have their knowledge (or products) passed along to prospective customers. People tend to evangelize products and services they love, admire or find valuable, so Napsterizing one’s knowledge allows for the grassroots effect of distributed marketing. The network is the channel."
Permalink | Wednesday, January 22, 2003
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