MarketingProfs: Copy & Content: Why They Should Work TogetherMarketingProfs: Copy & Content: Why They Should Work Together
There is little point in a copywriter successfully writing engaging and persuasive text, if the content drags the reader down. And it would be wasteful if the content were magical, only to be undermined by poor copy that was inappropriate in tone and vague in meaning and purpose. Or worse: Both.
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