MarketingProfs: Best Practices and Case Studies: Be Very Afraid
MarketingProfs: Best Practices and Case Studies: Be Very AfraidBest practices and case studies are real world, to be sure (unless the data and results have been sanitized or fudged, of course). These people like to learn from the specific instance to the general… that is called inductive learning. This isn't a bad way to learn, but it can be a long way to learn in this fashion, and can lead you down very suspect paths. Why? Because all you have are single examples. You really need more than one example (in fact, you need many, many examples) to develop a powerful and useful understanding of anything."
Permalink | Monday, January 19, 2004
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