Marketing Profs: How To Run Customer Focus Groups Successfully
Marketing Profs: How To Run Customer Focus Groups SuccessfullyA focus group is a face-to-face meeting with a sampling of your users aimed at helping you learn more about who they are and what they need from you. Just as importantly, it gives them an opportunity to find out more about you... Focus groups can work wonders towards helping you create realistic, customer-centered plans and strategies. They are also a powerful tool for building stronger, more profitable relationships with your best customers.
Permalink | Wednesday, March 05, 2003
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