Marketing Profs: Bite-Sized Chunks: Getting Customers To Try Before They Buy
Marketing Profs: Bite-Sized Chunks: Getting Customers To Try Before They Buy"For some products, it’s samples. For other products, a limited-time or limited-capacity trial version works well. For still others, it’s a public workshop that provides a service. A "starter" product or service lets customers try your lower-end offerings on their way to purchasing your high-end, more expensive and complex products."
Permalink | Wednesday, April 16, 2003
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