Marketing Profs: 8 Steps to Creating an Infectious Business
Marketing Profs: 8 Steps to Creating an Infectious BusinessComment: Co-relate this article with the process of analyzing performance problems and writing instructions...
"To make it easy for customers to describe what you do, they must easily understand the "idea" of your company. If people quickly grasp the idea and benefits of your business, it’s considered to be infectious. This is how to do it..."
1. Interview (or have a third party interview) your current satisfied customers.
2. Ask customers to describe the situation (and pain), which first motivated them to buy your product/service.
3. Ask customers to describe the value of your products or services.
4. Ask customers how they describe your business to others.
5. Write down exactly--word for word--the answers to these questions.
6. Reframe your pitch using the pain points and description of how customers describe your services to others.
7. Test and refine your pitch at business networking events.
8. Use your refined pitch in your marketing materials.
Permalink | Wednesday, February 12, 2003
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