Management by numbers - when they don’t count
Interesting post by Bob Sutton. He explains that qualitative data provides better insights than quantitative data in these 3 conditions:
- When you don't know what to count (much of design research fits in here)
- When you can count it but it does not stick
- When what you count doesn't count
[Via Ancedote]
Permalink | Friday, August 31, 2007
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