Long vs. Short Articles as Content Strategy
Jakob Nielsen on when to use short articles and when to use long articles. As expected the answer "depends" on your users "dietary" preferences.
- If you want many readers, focus on short and scannable content. This is a good strategy for advertising-driven sites or sites that sell impulse buys.
- If you want people who really need a solution, focus on comprehensive coverage. This is a good strategy if you sell highly targeted solutions to complicated problems.
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