Living Networks: Chapter 6 - Network Presence: Harnessing the Flow of Marketing, Customer Feedback,
Living Networks: Chapter 6 - Network Presence: Harnessing the Flow of Marketing, Customer Feedback, and Knowledge"Just for a moment, think of how you fit into the global networks. You are at the center of a vast network of connections with other people, consisting of everyone you have ever known and communicated with. As a consumer, most of the messages that contribute to your buying decisions come from this network, from the people that are in some way part of your life. As a worker, your ability to connect usefully with people inside and outside your firm is increasingly the foundation of your ability to create value. Everyone you touch in your life is at the center of their own rich set of connections, together weaving the immense web of humanity."
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