Learning Circuits: Captivated by Captology
Learning Circuits: Captivated by CaptologyThe concepts and principles of captology relate directly to electronic performance improvement, automated change management, and workflow-based e-learning. Dr. B. J. Fogg, director of Stanford's Persuasive Technology Laboratories and the leading proponent of captology, defines persuasion as "an attempt to shape, reinforce, or change behaviors, feelings, or thoughts about an issue, object, or action." To that end, captology is one of many new design frameworks that map to new workflow-based learning products are characterized by task-specific, real-time contextual content and simulation embedded in the workflow.
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Permalink | Thursday, June 12, 2003
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