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Knowledge@Wharton: The Loneliness of the

Knowledge@Wharton: The Loneliness of the Long-Distance Innovator
When companies look for new knowledge as a way to spark innovation, they tend to look in their immediate neighborhood – companies that may be located nearby physically or in their own industry. That local approach is too limiting. For companies that are willing to reach out to longer distances and broader contexts, the payoff could be worth it.

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