Knowledge@Wharton: The Failure of Customization:
Knowledge@Wharton: The Failure of Customization: Or Why People Don’t Buy Jeans OnlineEver since the Internet emerged as a sales channel in the 1990s, it has been thought that one of the chief advantages of e-commerce would be its ability to facilitate the customization of goods and services for consumers. That promise, however, is not yet close to being realized, according to experts at Wharton and an e-commerce research firm.
Permalink | Friday, March 29, 2002
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