Knowledge@Wharton: In Search of Serendipity: Bridging the Gap That Separates Technologies and New MaKnowledge@Wharton: In Search of Serendipity: Bridging the Gap That Separates Technologies and New Markets
Although an unprecedented amount of information about technology is now available online "everything is set up to look for exactly what you are looking for" rather than to assist in the process of finding crossover, innovative applications. In addition, information "is stored in silos" that are hard for non-specialists to penetrate. Until now, there has been no way to search for attributes like "lighter, faster or quicker" with technology categories...Enter the Serendipity Generator... which searches through documents and makes connections between highly technical descriptions of properties and broader terms that could suggest market applications to those who work in other areas.
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