Knowledge@Wharton: How Companies Sponsor, Listen
Knowledge@Wharton: How Companies Sponsor, Listen in and Learn From Chat RoomsWhen Chrysler wanted to promote interest in its new stylized PT Cruiser, the company set up chat rooms and discussion boards on its own corporate website where customers could share information about the product and create that all important buzz. Yes, there are downsides to corporate chat rooms/discussion boards, but for certain companies the benefits can be substantial.
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