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KM World: Imparting knowledge through

KM World: Imparting knowledge through storytelling, Part 1
One of the most important characteristic is that stories exist in the realm of knowledge, not information. First, stories convey not information, but meaning and knowledge. The information they contain is seamlessly incorporated into the story through the use of context. And since stories create clusters or chunks of information, they are easier to pay attention to and to remember. It may be harder to codify knowledge than information, but it is easier for humans to remember knowledge rather than strings of unrelated bits of information.

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