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KM Magazine: Wired for Collaboration

KM Magazine: Wired for Collaboration
Executives across the board complained of shelling out millions of dollars, only to have software sitting idle on workers' desktops. Some companies, such as General Electric, have resorted to draconian measures, instructing employees to adopt certain e-business technology or else lose their jobs...At Ogilvy & Mather, adoption of KM tools required an internal ad campaign aimed at the agency's creative knowledge workers.

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