John Seely Brown: Back In
John Seely Brown: Back In TouchIf you have face-to-face meetings every other week, you may be able to augment that with virtual meetings in between. The problem is we think the virtual should have all the same protocols as the physical, as opposed to inventing new types of social cues. If you do a tremendous amount of teleconferencing, you can't just ask if people agree. You also have to ask if anyone disagrees. In virtual space the absence of opinion isn't obvious. We forget that in physical space there are protocols. What is permissible in the elevator may not be in the hallway or in the restroom. Conversations that transpire in doorways can be riskier than in the conference room. With digital, we have to invent a new set of cues.
Permalink | Tuesday, March 26, 2002
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