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Is Your Homepage Immature?

Indi Young shows how to make the home page matter and reveal marketing and brand directives rather than show organizational structures.
“Users understand branding messages. They know that the message you display at any given time isn’t the only message from your company, just the most important message right now. Once they’ve seen the message, if they’re not interested in it immediately, they can look to navigation to find out how to accomplish their original goal.”

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