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Intranet offers bright future for internal communicators

Gerry McGovern on new skills for internal communicators:

"Intranet internal communications is radically different from print internal communications. The intranet internal communicator facilitates rather than dictates. They help people find. They guide rather than lead. They support the completion of a task such as checking up a procedure or a job vacancy. They focus on creating clear menus and links... This is a call to arms. You young ambitious communicators, get involved in making search work better, focus relentlessly on the quality of menus and links, simplify the steps and words used in software applications, make policies easier to understand and forms easier to complete. There is so much to do, so many areas where you can make your organization more productive, efficient and effective."

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