Intranet metrics and measurement
When doing intranet projects, you either face situations where there are too many requests for metrics or where there aren’t any. I fear the latter. It means that there is no real pain guiding the project. In such cases it is usually playing catchup with another agency’s “cool social app” or with one person’s ideology that “everything should be wiki”.
What we need in situations where metrics are discussed is a dose of “business value thinking”. It is about discussing how to take what we know now and raise it a level or two to provide greater business value. James Robertson has written two excellent articles that point in this direction.
Business value thinking is not a separate process; it is a mindset that must be embedded during the project. It is about seeing the need for real improvement. And this can be done quickly with few resources as James mentions in his article.
Permalink | Thursday, October 30, 2008
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