Internetworld: On Target: The Key to Customer Relationships
Internetworld: On Target: The Key to Customer RelationshipsThe real return on investment is to build a lifetime value from each customer, not use technology to weed him or her out of the business entirely because they don't meet corporate criteria. The fact that so many companies still do this, however, is evidence enough of a failure of thinking and of business model.
Permalink | Friday, November 01, 2002
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