Internet banner ads ignored
A poll (PDF) by The Harris Poll shows that internet banner ads are ignored while internet search engine ads are not that bad. However, both these types of internet ads fall short of TV ads which are still preferred.
Over one-third of Americans (37%) say that television ads are most helpful in making their purchase decision while 17% say newspaper ads are most helpful and 14% say the same about Internet search engine ads. Radio ads (3%) and Internet banner ads (1%) are not considered helpful by many people. Over one-quarter of Americans (28%), however, say that none of these types of advertisements are helpful to them in the purchase decision making process.
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