Innovation is the New Black
Jared Spool on how iPod and Netflix innovated by focusing on the ideal user experience:
"What Apple and Netflix did, while not simple, was straightforward. The value they created came from innovations that dramatically improved the user's experience. They looked hard at the current experience and focused on designing an ideal one.
Understanding the user experience isn't new. It's something designers and researchers have done for years. However, because it's linked to innovation and innovation is now an important corporate objective, its value has increased.
Now organizations realize they have to study how users currently experience their products and service. From this, they derive insights into how to make improvements and those improvements go into the design the teams aspire to achieve."
Permalink | Friday, June 02, 2006
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