Information Week: E-Businesses Hope To
Information Week: E-Businesses Hope To Learn That Edu-Commerce PaysImagine browsing in a bookshop and discovering best-selling author John Grisham in the back room, teaching a free class about his latest novel. Or walking into a branch office of your brokerage house to investigate investment opportunities and finding a free class on Investing 101, scheduled to start whenever you choose to take a seat...Several E-commerce players are investing in the virtual equivalent of book seminars, branch workshops, and other adult-education courses in a growing trend dubbed edu-commerce, edu-tailing, or learning through commerce.
Permalink | Tuesday, March 19, 2002
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