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Information Week: Are You Blogging Yet?

Information Week: Are You Blogging Yet?
What's more, and this is key, there's built-in motivation for people to participate in blogging: They get credit for their ideas. A blog is essentially a repository of a person's intellectual capital--a record of their thoughts, observations, contributions. People may switch employers, but they'll take with them electronic journals of their best ideas. Blogging is a way to protect the most important brand of all: yourself.

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