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Information Architecture 3.0

Peter Morville has written a brilliant piece of the state of IA and how it will grow in the coming years. I like how he explained the difference between IA and the current fad, interaction design:

I’ve been an interaction designer since 1994. I’ve designed online communities, software products, graphical user interfaces, and Ajax-enabled mapping mashups that leverage tags and taxonomies.

I’ve been an information architect since 1994. I’ve designed online communities, software products, graphical user interfaces, and Ajax-enabled mapping mashups that leverage tags and taxonomies.

Both of those statements are true, though it’s also fair to say that I am mostly known as (and self-identify as) an information architect.

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