INC.: Consumers in the Mist
INC.com: Consumers in the Mist"Today, of course, unknown primitive cultures are pretty scarce, and academic jobs are even scarcer. So more ethnographers are heading into boardrooms, bedrooms, and bathrooms, bringing new insights to a less exotic, but just as complex, tribe: consumers. And why not? The U.S. consumer market is made up of thousands of "individual little cliques, subcultures, really, that all have their unique way of looking at life..."
Permalink | Thursday, April 17, 2003
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