Inc: A Perfect Brainstorm
Inc: A Perfect Brainstorm"Paulus's first piece of advice will strike most as surprising, if not heretical: The group is not God. Group brainstorming, used day in and day out by countless business owners, really doesn't work that well, according to Paulus. You're almost always better off directing your employees to brainstorm individually... On the other hand, there's no doubt that group brainstorming is an important exercise in team-building. The trick is to capture the efficiencies of an individual while making the most of the bonhomie and synergy of a group brainstorm."
Permalink | Wednesday, October 01, 2003
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