IA Task Failures Remain Costly
"Although usability has improved overall, IA is becoming a sore thumb that's preventing websites from meeting their business goals... Bad IA is now the greatest cause of task failures because it's the stumbling block for getting anywhere on a site. Users try to find their way around a site, and if they're particularly motivated, they might even try again if they fail. But if users are repeatedly led in circles or dumped into no-man's land by weak search, they give up and leave for another site. That's why deficiencies in your IA are costing you a lot of money, right now. "
Add tag Permalink | Tuesday, April 21, 2009
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