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IA Summit 09- Jesse James Garrett

Jesses James Garrett delivered the IA Summit 09 closing plenary. Some nice pointers.

"With perception covered by visual designers, sound designers, and industrial designers, cognition and emotion are the manifest destiny of IA. User experience is not about information, rather, it is always about people and how they relate to information.

By structuring the information, User Experience Designers structure the tools that humanity uses. And, as a result, we influence how people think and feel. The final result is that those tools, in turn, shape humanity. We should embrace that responsibility."

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